First Principles Thinking

First Principles Thinking is an interesting way to approach any problem. It is both ancient and modern in how it helps us understand and solve problems. Championed first by Aristotle and now by Elon Musk, this principle provides a radical way to cut through unnecessary noise (information) and trends to arrive at the best possible… Read More »

An Overview of the Manufacturing Disruption During Covid-19 Pandemic

The rapid spread of the COVID-19 pandemic came as a heavy disaster to the world economy. The manufacturing sector in India had come to a near standstill. Regular lockdowns severely impacted manufacturing activities not only in India but across the globe, thereby disrupting the overall economy. Several factories were shuttered due to Government restrictions and… Read More »

Top Five Digital Marketing Trends To Observe

Life with Covid-19 or without it, certain practices persist throughout a lifetime. And one such practice is constant internet usage among adults. The way people shop and buy things on the Internet is changing with time, which means offline marketing isn’t as effective as it used to be. That is why digital marketing is the… Read More »

The Technology Behind Ad Serving or How Ad Serving Works?

The technology behind ad serving or how ad serving works is just a tick in the box when it comes to marketing. It is one of the most important aspects of digital marketing today and also one of the biggest players in the business world due to its relentless growth rate. Online advertising is a… Read More »

Steps Quality Cosmetics Manufacturers Take To Make Cosmetics Safe

We live in a world that highly values aesthetics as well as a healthy environment. Cosmetics not only help to enhance our appearance but also boost our self-esteem and improve our mood. They help to exhibit personal style and, as such, are an important means of social expression. However, producing quality cosmetics needs safety measures… Read More »